The first thing any business owner or marketer would like to have most in the world is, definitely, more leads and sales. The next thing on their list would, probably, be more traffic to their website or funnel. In one of my recent posts, I was writing about the ways to increase the number of leads for your business. So, today we’re going to talk about traffic. In order to learn how to drive traffic to your website you first need to understand what different types of traffic are out there and how to leverage all of them.
In the DotComSecrets book, Russell Brunson defines 3 main types of traffic:
- traffic you own;
- traffic you control;
- traffic you don’t control.
Once you understand how each type of traffic works and how they’re connected with each other, you’ll be able to direct the right traffic to the right offers. It’ll allow you to convert as many visitors of your website or funnel to customers as possible. Let’s have a closer look at each type of traffic.
1. Traffic You Own
The traffic you own is your email list, your followers, readers, customers and so on. Why do you “own” this traffic? Simply because you don’t need to buy it from Google or Facebook. You can just send out an email, make a post on a social platform where your followers are, write a blog post and you’ll generate instant traffic to your offer.
In other words, this type of traffic is your own distribution channel. You can use it anytime you want without paying anything. Thus, you can promote your offers to the people from your list or following, and all the money that comes back is pure profit.
You should understand that your list is your biggest asset. It’s considered that from every person on your list you’ll have at least $1 profit per month. Of course, if your marketing strategy is right. That’s why it’s important to convert the other two types of traffic into subscribers or buyers (traffic you own). The bigger your list, the more money you make.
2. Traffic You Control
This is the type of traffic you can direct. For example, if you purchase an ad on Google, you don’t own that traffic, Google does. Nevertheless, you still can control it. You can send people who clicked on your ad anywhere you want. Therefore, any kind of paid traffic is traffic you control. Here are some examples:
- email ads;
- PPC ads;
- banner ads.
The traffic you control is a great way to get more people to see your offers. The biggest disadvantage of this type of traffic although is that every time you want to use it, you need to pay. So, you need to get the most out of it. One of the methods is to send traffic you pay for over a squeeze page. A squeeze page is a very simple page with a hook to attract your audience and an opt-in field. The sole goal of a squeeze page is to collect contact information of the people who are visiting it. In other words, to covert traffic you control into traffic you own. This way you add more people to your list and can later reach out to them without paying anything.
3. Traffic You Don’t Control
The last type of traffic is the one you don’t control. You don’t know where it comes from and you can’t direct it. For example, somebody posts on Facebook a link to your product and other people start checking it out. You don’t have control over those events. The examples of the traffic you don’t control are:
- social media platforms (Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.);
- guest blog traffic;
Cultivate And Leverage All 3 Types Of Traffic
All types of traffic mentioned above have their own pros and cons. Therefore, the wisest decision would be to take benefits of all of them. Moreover, you should try to convert the traffic you control and don’t control into the traffic you own. This way you can build your list and market to your audience anytime without paying for this.