Compelling content is the basis for any marketing campaign. It’s one of the important elements of your website or funnel and it has immense power of influencing your conversion rate. Well-written sales copy can persuade visitors of your website to buy your product or service. That’s why no wonder that a lot of businesses invest in hiring a copywriter. Although, if you don’t need copywriting services on a regular basis, you may consider hiring a freelance copywriter.
This approach definitely has a lot of benefits. The biggest one is that you save money as you’ll have to pay a one-time fee instead of a salary. Hiring a freelance copywriter takes less time than looking for a candidate for a full-time position. Moreover, freelance platforms usually give you a chance to see the rating, review and sometimes work samples of a freelancer. Therefore, it’ll be easier to choose a candidate who will meet your requirements.
So, if you decided to hire a freelance copywriter instead of a regular employee where you can do this? There’re a lot of freelance platforms out there but I’d recommend you to check out our top 3 choices mentioned below.
On Fiverr, you may find different kinds of professionals including freelance copywriters. Based on the expertise and experience on the platform, all freelancers belong to a particular level. Clearly, the price for the services will vary depending on the freelancer’s level.
You may browse through the list of freelance copywriters, check out their review and rating before you place an order. Usually, gigs are reasonably priced so it won’t be difficult to find something matching any budget. Fiverr handles all financial transactions and has a built-in chat for your communication with a freelancer.
Upwork is another large and popular freelance platform. The hiring process here looks a bit different than on Fiverr. You should create a job post with the description of the task you need to get done and the requirements for candidates. After that, freelance copywriters can apply for your job while you can simultaneously look for other candidates and invite them to review your job post. When you have a pool of candidates who want to do the work for you, you may chat with them or set up an interview to choose the best candidate. The platform offers a convenient time tracking and billing flow. The Work Diary will let you see how much time a copywriter spent working on your task and ensure accurate billing.
While Fiverr freelancers usually offer short gigs and that take only a few days to complete, Upwork platform is mostly used for long-term projects.
Last but not least, Freelancer.com platform lets you run a contest for your task. You post your project and automatically begin to receive bids from freelancers. Alternatively, you can browse through the talent available on our site, and make a direct offer to a freelancer instead. You can look through freelancers profiles, chat with candidates, compare proposals and select the best one.
So, all three platforms let you screen candidates and hire a freelance copywriter. They have different flows of the hiring process but you’ll see which fits you most. Pick the platform that fits your requirements, and get your copy written!