How To Track Leads In Clickfunnels Using Facebook Pixel

Lead Tracking In Clickfunnels

In this article, you’ll learn how to easily track leads in Clickfunnels with the help of the Facebook pixel.

This will let you track leads on opt-in and applications forms, and the first steps of the 2-step order forms.

Integration of the Facebook pixel in Clickfunnels may seem challenging for a non-tech person that’s why we’ll use the tool called CF Power Scripts.

It’ll let you set up the lead tracking in Clickfunnels with the help of the Facebook Pixel with just a few mouse clicks in as little as 5 minutes… without any experience whatsoever!

Moreover, the scripts from CF Power Scripts that we’ll use are free so you do NOT have to pay anything.

Let’s see how easily you can set everything up!

Track Leads In Clickfunnels Using Facebook Pixel

To set up proper lead tracking you’ll need to use a few scripts from CF Power Scripts:

  • Facebook Pixel script that provides the regular Facebook pixel ID and tracking code.
  • Facebook Lead Tracking script to track Facebook Lead events on all locations where users may opt in.

It may seem overwhelming but the set up is actually straightforward and requires minimum effort from your side!

Step 1: Adding The Basic Facebook Pixel Script

Before you integrate the Facebook Lead Tracking script, you’ll need to add a basic Facebook Pixel script to your funnel.
For this, check out our step-by-step guide on how to add the basic Facebook pixel tracking code to your funnels.

Step 2: Adding The Facebook Lead Tracking Script

  • Log in to your CF Power Scripts account and head to the Power Scripts tab.
  • Select a funnel where you want to add the lead tracking.
  • Click the Add New button and pick the Facebook Lead Tracking script from the list.
CF Power Scripts dashboard
  • The next thing you need to do is to choose the settings of the script.

    You may know that most events in Facebook tracking don’t have a value. For example, lead event, initiate checkout, add to cart events are usually tracked without a value. It means that you won’t be able to build a lookalike audience based on those events.
  • The Facebook Lead Tracking script has settings that allow you to set up the value-based tracking in Clickfunnels.
    So what you need to do on this page is to choose if you want to track lead events value-based, and set the currency.

    If you turn the value-based tracking on, the lead events in your funnels will be tracked with a value of 1 cent in the currency of your choice and allow you to generate lookalike audiences based on those events.
  • Click Add Script and with that your lead tracking with the Facebook Pixel in Clickfunnels is set up.
Facebook Lead Tracking in Clickfunnels

Final Thoughts

That’s how easy you can add Facebook Lead Event tracking in Clickfunnels using CF Power Scripts!

It makes sense to do for all of your funnels with an opt-in, application or a two-step order forms.

Even if you’re not running Facebook ads at the moment, it’s recommended to add pixels and tracking the events the moment you start getting traffic to your funnels. This way the Facebook pixel can already gather data and when you decide to start Facebook advertising you pixel will already know what audiences are interested in your offer.

It’ll give your ad campaigns a better start and will result in a lower cost per click and better performance of your ads.

If you’re curious to learn how to add other kinds of tracking in Clickfunnels, check out our articles about the full conversion tracking and Facebook Custom events tracking.

How to add the Facebook pixel in Clickfunnels?

You can do it in a regular way which will require dealing with some code or use the solution called CF Power Scripts. It’ll allow you to add the Facebook pixel to your funnels built in Clickfunnels in less than 5 minutes and with just a few mouse clicks.

How to track leads in Clickfunnels?

The best way to track leads in Clickfunnels is to use CF Power Scripts. It’s easy and fast to set up even if you aren’t tech-savvy and haven’t worked with Facebook pixel before.


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