The DotCom Secrets book is all about growing your company online. Although it’s not just another “how-to” book on internet marketing. This book is NOT about getting more traffic to your website or increasing your conversions. Yet the secrets Russell Brunson shares inside will help you with this.
Whether you’re starting an online business or developing an existing one, it’s wise to learn from the others. The best case – from someone who is already where you want to be. Someone who’s already built a successful online business and can share what worked and what didn’t.
Russell Brunson is one of the entrepreneurs who managed to build a highly successful business and is willing to share his knowledge with others.
Here’s what we’re going to cover in the DotCom Secrets book review:
What is DotCom Secrets Book About
DotCom Secrets was published back in 2015 but remains one of the best-selling books from Russell Brunson. Moreover, everything that Russell teaches in his book is still applicable and highly valuable today.
The book contains an immense amount of advice that you can really act upon. It’s not one of the books that leave you confused, wondering how to implement everything you’ve just learned.
In other words, it’s indeed a playbook showing you what steps to take to become successful in online business.
Russell Brunson has a very engaging style of narration, which will let you enjoy reading. He breaks all the complicated things down; therefore, you’ll definitely, have a lot of “aha” moments while reading this book.
“A simple process that any company can use to geometrically improve their traffic, conversion, and sales online.”Tony Robbins
What’s Inside The DotCom Secrets Book?
Section 1: Ladders and Funnels
In the first section, Russell Brunson lays out the basis asking you to think about who are your dream clients, explaining where to find, how to attract them, and what result you want to give them.
Then he digs a little deeper and focuses on the steps you need to follow to lead your dream customer from taking your “bait” to buying your other offers. So he introduces the concept of a value ladder.
Simply put, a value ladder represents all the products/services you offer to your audience in ascending order of price and value.
In a perfect world, you would immediately find your dream customer and talk them into buying your high-end offer. But in reality, it’s hardly possible because they don’t know you and you haven’t provided any value to them yet.
The value ladder helps to make money and stay profitable while identifying your dream clients who can afford your highest offer. Moreover, it lets you provide value to each customer at the unique level of service that they can afford.
Later Russell talks about the basics of building out your sales funnel. A sales funnel is just the online process you take someone through to get them to ascend your value ladder. It’s the actual webpages that will help offer your products or services to your customers.
In this section of the DotCom Secrets book, Russell also explains how to find your dream customers and what kinds of traffic you can use to get your offers in front of your ideal audience.
Section 2: Your Communication Funnel
In this section of the DotCom Secrets book, Russell shows how to communicate with your audience. You’ll learn how to use your email list as a tool to get people to ascend your value ladder.
But before this, you’ll learn how to create an Attractive Character that your audience will like and relate to. The point is that people buy from those they know, like, and trust. And the creation of an attractive persona helps to achieve this.
Russell points out 4 key elements you need to build an attractive character and explains them in more detail:
- a backstory your audience can relate to;
- an ability to speak in parables;
- sharing your character flaws:
- being a polarizing figure.
You’ll learn what identities your Attractive Character can take and what storylines can use to build effective communication with your audience.
The rest of this section is devoted to email marketing strategies. The tactics Russell describes in this section will help you to keep your subscribers engaged and boost your opening rates.
The first email sequence is called the Soap Opera Sequence. It’s your Attractive Character’s introduction to your new subscribers.
The main idea of this strategy is to keep each email open-ended and intrigue. Thus, your subscribers will want to open your emails to learn what happened next.
Russel provides a detailed outline for the emails so you can write your sequence based on his examples right on the spot.
The next email sequence described in this section is the Daily Seinfeld Sequence. It’ll continue communication with your audience on a daily basis and help you strengthen the relationship with your subscribers. The ultimate goal of this sequence is to be fun and entertaining while you sell stuff.
You see, if you interact with your audience only from time to time, they are going to forget about you, and your future marketing efforts won’t be very effective. That’s why you need to be consistent in your email marketing efforts.
Section 3: Funnelology
From previous sections of the DotCom Secrets book, you learned how to communicate with the traffic that you’re bringing into your funnels. Now, Russell shifts focus back to building your sales funnel. In this part of the book, he shares the strategies behind building your successful sales funnels.
Russell emphasizes that you shouldn’t start building your funnel from scratch. It makes sense to leverage the experience of other people who already have a successful funnel and are selling to your target audience. He calls this process “funnel hacking“.
Please note, it doesn’t mean that you should copy what other people created and sell it as your own product. You can analyze what’s working for them and what strategies they’re using, and model them.
Russell outlines 5 elements of any successful funnel and shows how to reverse engineer your competitors’ funnels.
Moreover, you’ll learn about 7 phases of a funnel. According to Russell, understanding these phases and monetizing the different points along the line makes a difference between having a six-, seven-, or even eight-figure businesses.
In this part of the DotCom Secrets book, Russell also explains how to pre-frame your offer for different traffic temperatures, how to qualify your subscribers and later buyers. How to identify hyperactive subscribers and why you should treat them differently.
The last part of this section is devoted to 23 building blocks of a funnel. Russell compares them with lego blocks that you put together to get the desired result. He shows some of his favorite ways to connect the blocks into a working funnel.
Section 4: Funnels And Scripts
This section of the DotCom Secrets book covers the 7 core sales funnels Russell uses in his companies, as well as the exact sales scripts. He talks about the structure of every funnel and the psychology behind it.
You’ll learn about the following funnels:
- Two-Step, Free-Plus-Shipping funnel
- Self-Liquidating Offer funnel
- Continuity funnel
- The Perfect Webinar funnel
- Invisible Funnel Webinar
- Product Launch funnel
- High-Ticket, Three-Step Application funnel
As for the scripts, you get fill-in-the-blank templates, which will create a framework for your sales copy. You still need to add in your personality, the elements of your Attractive Character that will make these scripts come to life.
All the scripts that Russell explains in the DotCom Secrets book are available in Funnel Scripts. In a nutshell, Funnel Scripts is a platform that provides you with a converting sales copy for almost everything from sales pages to ads, webinars, and email sequences in as little as 10 minutes. It was created by Russell Brunson and Jim Edwards, a top copywriter, and the author of the Copywriting Secrets book. You can read more about Funnel Scripts in our full review.
So you can use these funnels and scripts as the starting point and customize them for your needs.
Section 5: ClickFunnels
In this section, Russell introduces ClickFunnels, the software which you can use to easily implement what you’ve learned in the book. ClickFunnels lets you easily build any type of funnel, even if you don’t have any technical background.
This section isn’t a full tutorial on how to use ClickFunnels but it walks you through the main steps of the funnel creation with the help of ClickFunnels software.
If you don’t have a ClickFunnels account yet, you can start a 14-day FREE trial here.
DotCom Secrets Pricing
Besides amazing content, the great thing about the DotCom Secrets book is that you can get it for FREE. You just need to cover shipping and handling, which comes down to $7.95 within the US and $14.95 internationally.
By the way, when you order the book, pay attention to the funnel Russell built for it. This is one of his best Free-Plus-Shipping funnels in action. You’ll see how the funnel works and what value it provides to potential customers.
DotCom Secrets is a must-read book for everyone who is doing business online. You definitely will learn a lot of valuable information and will have many “aha” moments.
The book is filled with actionable advice, which means you’ll not only learn new concepts but will get a plan on how to implement them in your business.
DotCom Secrets Review F.A.Q.
What is the price of the DotCom Secrets book?
You can get your copy of DotCom Secrets book for FREE. All you need to do is to cover shipping which currently is just $7.95 within the USA and $14.95 internationally.
Is DotCom Secrets worth reading?
DotCom Secrets is a must-read book for everyone who is doing business online. You definitely will learn a lot of valuable information and will have many “aha” moments. The book is filled with actionable advice, which means you’ll not only learn new concepts but will get a plan on how to implement them in your business.
What is DotCom Secrets book?
The DotCom Secrets book is all about growing your company online. It’s a must-read book for everyone who is doing online business. The book is filled with actionable advice, which means you’ll not only learn new concepts but will get a plan on how to implement them in your business.
Considering that you can get a copy of DotCom Secrets book for FREE (only covering shipping), it’s a no-brainer to grab a copy for yourself.