Moosend Review [2021]: Good Value For Fair Price

Moosend review

In this review, we’ll go through the features Moosend offers to its users, its pros and cons, and pricing.

If you’re looking for an email marketing solution, this review will help you decide if Moosend is worth considering.

We know how challenging it can be to choose the right autoresponder for your business. It’s better to peruse a few variants at the beginning than switch software when you already have a big email list and automations created.

That said, let’s dive in!

What is Moosend?

Moosend is an email marketing and automation solution for businesses in niches like eCommerce, agencies, SaaS, and others.

Although with Moosend you can create landing pages and subscription forms, email marketing still remains the main focus of Moosend.

Moosend offers all the basic features you may expect from an email marketing software and some nice extras that we’ll talk about later in the article.

Let’s see what makes Moosend worth considering as a solution for your email marketing!

Moosend Features Review

We’ll go through the main features you’ll need for email marketing and see how Moosend implements them. You can see if this set of features covers your needs or you’re looking for something else.


Moosend allows you to create both regular, repeatable, and RSS campaigns. It’s quite easy to create any kind of campaign following the step-by-step process even if you haven’t done it before.

The drag-n-drop email editor is quite intuitive. It lets you create emails from scratch, use an external HTML source, or just choose from the variety of nice-looking and modern templates.

Review email template in Moosend

Similar to other email editors, you can just add elements you want to use by dragging them to the editing area.

It was nice to see that Moosend has elements like Social Share, Social Follow, Timer, Product built-in. It’s not something every email editor offers natively.

Moreover, you can display the code of any element in the email and adjust it to your liking… of course, if you know how to code.

Edit the element's code in Moosend


Automations will let you send your marketing campaigns on autopilot. You can create the whole flow your subscriber will go through based on specific triggers, conditions, and events.

If you’re not sure how to structure your automation you may use one of the pre-made templates. They cover different scenarios like welcome email, upsell, abandoned cart sequence, and much more.

Moosend automation templates

We love the flowchart-like view of the automation. It’s something that ActiveCampaign uses as well and it gives an overview of the whole automation flow.

Moodsend offers a wide variety of triggers and conditions that you can use to make your automations more personalized. You can even filter by weather conditions in a contact’s location to make their experience tailored for them.

It seems like the set of actions you can add to automation covers basic needs. For example, you can add actions like “subscribe to the list”, “ping me”, “send a message to Slack”, “trigger another automation”, etc.

We believe that those actions will be enough for most of the users. However, if you’re looking for more advanced automation possibilities, check out ActiveCampaign. Their automations are the best we’ve seen so far!

Moosend automation review

Subscription Forms

Another nice feature Moosend offers to its users is the creation of subscription forms. They appear on your page to attract the attention of visitors and give them a chance to opt-in.

This is a popular way to collect email addresses and leads that may be interested in what you offer.

Depending on your page layout and needs, you can pick from various types of subscription forms like pop-up, floating bar, inline form, and so on.

Moosend has a set of pre-made form templates that you can customize as you like. Or just start from scratch and use your imagination.

If you already think that Moosend is good for you, you can create a free account and explore the whole functionality yourself.

Subscription form template in Moosend


Moosend offers detailed and informative reports. The graphic representation makes the report’s data even more digestible.

You can track unique and total open rates, click-through rates, bounce rates, forwards, and unsubscribes. Additionally, you see the devices and browsers your customers use as well as which countries and cities have the highest engagement.

We guess it’s everything you need to understand the performance of your campaigns and make adjustments if needed.

But Moodsend walks the extra mile adding click heatmaps to all templates. So you can learn how users navigate your email and landing pages and change the layout or copy respectively.

Subject Line Tester

This is an extra feature Moosend offers for free. You can test a subject line for your email and get concrete suggestions on how to improve it. It’ll let you increase the open rate of your email.

The algorithm is learning through thousands of real campaigns and provides suggestions baked by real data.

Subject Line Tester

Moosend Pricing

Moosend pricing depends on the number of contacts you have on your list.

Below we review Moosend’s plans for 1,000 contacts on the list and with monthly billing! If you choose annual payment plans, you may save some money.

One of the biggest advantages of Moosend is the Free plan you can use if you have less than 1,500 contacts. The plan includes all core features but you won’t be able to create landing pages.

The Pro plan is priced at $10/mo. It additionally offers landing pages builder, transactional emails, phone support, and an SMTP server.

If you have more than 200,000 contacts on your list, you can take advantage of the Custom plan with personalized pricing. It includes custom reporting, onboarding and migration, account manager, and other benefits.

Moosend pricing plans

Moosend Pros&Cons


  • intuitive drag-n-drop editor
  • a lot of possibilities for automation (triggers, conditions)
  • nice-looking email and form templates
  • neat extra features that similar tools don’t offer
  • free plan and budget-friendly pricing


  • automation possibilities may be not sufficient if you want to create advanced automation flows
  • doesn’t directly integrate with a lot of tools


As you can see from the review, Moosend is a decent email marketing software with advanced email automation possibilities. It offers all the basic features you may need for your email marketing and some nice extras.

The interface and the drag-n-drop editor are intuitive and user-friendly. So you won’t have any problems with building your campaigns even if you’ve never done it before.

Moosend offers a free plan that includes the core functionality except for landing pages. As your email list grows you can switch to the Pro plan with budget-friendly pricing.

Some email marketing tools (for example, AWeber) offer way fewer features for a higher price. Moosend though found a balance between quality and price.

If you think that Moosend may be the right choice for you, don’t hesitate to create your free account and test the tool yourself.

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