GetResponse Review 2020: Features, Pros and Cons, Pricing

Getresponse review

In this review, we’re going to look at the GetResponse features, pros and cons, and pricing plans.

GetResponse is one of the most popular and well-known solutions for email marketing. But besides the powerful features for email marketing, GetResponse offers some nice extras to help you grow your email list and increase conversions.

We hope that this review will help you understand if GetResponse is the right tool for you. So let’s get straight to it!

What Is GetResponse?

GetResponse is a marketing platform that not only offers an email marketing solution but also lets you create landing pages, webinars, forms, surveys, and even build simple funnels.

For 15 years, GetResponse evolved from a simple autoresponder to a complex marketing platform that offers various features far beyond email marketing.

The company has more than 350,000 customers in 183 countries and claims to be the world’s easiest email marketing platform. The GetResponse software is available in 27 different languages which is a huge advantage.

No wonder that such big and famous brands as Ikea, Zendesk, Stripe, Hilton are using GetResponse.

GetResponse Features Review

GetResponse offers much more than other email marketing tools.

From basic features like autoresponder and automation that you’d expect from any email marketing software to advanced list management, landing pages, and funnels.

So let’s take a closer look at GetResponse features!

Newsletters & Autoresponder

The core features of any email marketing software are one-time emails (newsletters) and automated email sequences (autoresponder). It’s absolutely easy to start creating any of those with GetRespose even for a newbie.

The interface of the platform is very intuitive and user-friendly with a nice, modern design.

You can choose from 100+ sleek goal-oriented email templates and adjust them to your liking in the drag-n-drop editor. The editor is quite flexible and much faster than in other similar tools.

Within the editor, you have wide possibilities for styling and formatting email sections and elements. It’s also easy to optimize emails for mobile with just a few mouse clicks.

Additionally, you can spice up your emails by directly adding free images from GetResponse, images from Shutterstock, or GIFs from GIPHY.

GetResponse email editor

Automations

GetResponse lets you build complex automated sequences based on contacts’ data and behavior. You can use one of the predesigned automations templates or build a workflow from scratch.

The templates are created for different goals like lead scoring, contact retargeting, course and webinar promotion, abandoned cart reminder, and much more.

GetResponse automations have a wide variety of tags, actions, and filters that you can use to provide a personalized experience to your contacts. Additionally, you can move subscribers from one list to another using the automation rules.

Unfortunately, the automation feature is not available on the entry plan. You need to use at least the Plus plan to have access to the automation builder.

However, the automation feature is available during the free 30-day trial that you can start right now.

GetResponse automation review

Landing Pages

The landing page feature from GetResponse is a nice addition to the email marketing features.

With almost 200 modern-looking and responsive templates, you’ll be able to convert leads, showcase your products, or promote your webinars.

The drag-and-drop page editor works by the same principle as the email editor and is intuitive even for new users. This means you’ll be able to build your page in as little as 15 minutes. And even if you have any issues or questions you can reach out to the 24/7 support via chat.

Page editor

Additionally, you can use pop-ups, forms, countdown timers to catch more leads’ data and create scarcity.

If you want to go one step further, you can connect your landing page to a conversion funnel.

Conversion Funnels

The creation of different funnel types is one of the most amazing extras of GetResponse.

If you wanted to create a simple opt-in or a sales funnel but couldn’t justify the subscription for a funnel-building software like Clickfunnels, this feature is exactly what you need.

You can easily build an opt-in funnel with a lead magnet, full or quick sales funnel, and even host a webinar. Once you connect Stripe, PayPal, or other payment processors you can even sell your products and services right on your GetResponse pages.

Conversion funnels also work well for eCommerce. You can connect your shopping cart and import your products from Etsy, Shopify, Magento, WooCommerce, etc.

In general, if you want to build other types of funnels that include upsells/downsells, one-time offers, you probably need to go with funnel-building software like Clickfunnels. However, if you only need one or two simple funnels, the Conversion funnel feature from GetResponse will be sufficient.

Conversion funnel

Webinars

Webinars are another awesome extra from GetResponse that we want to mention in this review. You can easily host webinars with up to 500 live attendees and two other presenters, and store up to 20 hours of webinar recordings.

Creating a webinar in GetResponse takes just a few minutes. Additionally, you can promote your webinar with the help of a landing page and send follow-up sequences to webinar attendees and those people who don’t show up. And all this is possible within GetResponse!

Here’re some tools that help to make your webinars interactive and maximize the engagement of the audience:

  • files and YouTube videos sharing during your webinar
  • interactive whiteboards
  • polls and tests
  • livestream of your webinar on Facebook and YouTube
  • CTA buttons

If you consider using the webinar feature, keep in mind that it’s not available on the entry plan. You need to have at least the Plus plan to be able to hold webinars.

GetResponse Pricing

Currently, GetResponse offers four pricing plans. Let’s review the Getresponse pricing for the email list of 1,000 contacts!

As with many other email marketing solutions, the price of the subscription will increase as your contact list grows. Also, you can save up to 18% if you choose the annual billing plan.

The Basic plan is priced at 13€/mo and includes the core features you may need for your email marketing. However, you won’t be able to build automations and webinars on this plan.

The Plus plan (45€/mo) includes all the features from the Basic plan but also the automation builder feature and webinars. On this plan, you can also build up to 5 sales funnels, use contact scoring & tagging, and add 3 users to your account.

The Professional plan is priced at 89€/mo and offers unlimited sales funnels, webinars, automation workflows, and other features.

If you want to get the most out of GetResponse you can use the custom-priced Max plan with dedicated support, IP address, deliverability and email campaign consulting, and much more.

But even before you decide which plan to use, you can take advantage of the free 30-day trial and test the functionality of the platform yourself.

GetResponse pricing

GetResponse Pros&Cons

Pros:

  • great implementation of the core features and some nice extras
  • modern-looking email and landing page templates
  • available in 27 different languages
  • 24/7 chat support
  • free 30-day trial

Cons:

Conclusion

As you can see from the review, GetResponse is an email marketing tool that can easily cover your email marketing needs. And they don’t stop there offering landing pages, conversion funnels, and webinar features.

Using modern and nice-looking email templates, you can start creating newsletters or email sequences even if you’ve never done it before. The editor is extremely intuitive and user-friendly.

It would be great to see automations on the Basic plan of GetResponse as it’s one of the core features for email marketing tools. So if you need to build automations, you may check out ActiveCampaign that is famous for their powerful automations.

Other than that, GetResponse seems to be one of the best email software. They combine powerful features with reasonable pricing making the tool well worth considering.

What is GetResponse?

GetResponse is a marketing platform that not only offers an email marketing solution but also lets you create landing pages, webinars, forms, surveys, and even build simple funnels.

What is GetResponse used for?

GetResponse is mostly used for email marketing but you can also create landing pages, webinars, and even build simple funnels with the help of this platform.

Is GetResponse free?

GetResponse doesn't offer a free plan, however, you can take advantage of the free 30-day trial to test the functionality of the platform.

How much is GetResponse?

At the moment, GetResponse offers four pricing plans: Basic (13€/mo), Plus (45€/mo), Professional (89€/mo), and Max plan with custom pricing.

What are the GetResponse alternatives?

ActiveCampaign and MailerLite are the top GetResponse alternatives. They offer similar features for email marketing and powerful automations.


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