Chatbots became popular during the last couple of years. No wonder that there is so much buzz around them because a simple chatbot can make the life of a business owner and customer support team so much easier.
The main purpose of chatbots is to support and scale teams in their relationship with customers. They definitely help to save a lot of time and therefore money, that’s why they become more and more widespread.
The Benefits Chatbots Provide
1. 24/7 Availability
Instead of being kept on hold by a customer support representative, waiting in line or till your support team’s working hours, your customers can interact with a chatbot whenever they need it.
On one hand, it saves the time of the support team because a lot of customers will solve their issues with the help of the chatbot. On the other hand, it improves your customers’ satisfaction and helps you rank highly in your sector.
2. Handling More Customers
Us humans are restricted to the number of tasks we can do simultaneously. That means, your employees can probably deal with 1-2 customers at the same moment. Chatbots, on the contrary, can chat with thousands of customers, answering all of them instantly. They are like super productive employees in your group.
3. Chatbots Save You Money
It’s clear that you have to pay your employees a monthly salary for the work they do. As your business grows, these expenses also will increase. Chatbots, on the contrary, are a one-time investment that returns very quickly.
As an example, you can set up a customer support chatbot to handle simple queries of your customers and forward only the complex queries to customer support representatives. This way, you will not need to hire more staff because chatbots will manage a lot of issues on autopilot.
4. Chatbots Automate Repetitive Work
No one likes to do monotonous repetitive tasks. Humans are inclined to make mistakes in those tasks because it’s hard to stay focused.
Using chatbots you can automate recurring tasks and make sure they are done without mistakes. It also saves the time of your employees which they can spend on revenue-generating tasks.
5. You Can Run Cheaper Ads Using Chatbots
Did you know that you can run ads on Facebook messenger using chatbots? First of all, they are cheaper than regular Facebook ads which make their usage more reasonable. Secondly, the opening rate of the messages is up to 80% that’s why the chance that your potential customer will pay attention to your ads also increases.
Moreover, after somebody clicks on your Messenger ad, they automatically end up subscribed to your messages. What does that mean for you? You can send them follow-up messages after some time also using the chatbot. As we all know follow-ups play a significant role in the conversion.
6. A Higher Response Rate
Chatbots will help you to maintain a higher response rate on social media simply because every message from your customer will be replied instantly. Even if it’s just a greeting and a notification about forwarding the customers’ issue to a human.
The response rate matters to your potential customers the same as online reviews your clients leave on social media. That said, don’t neglect it.
The Best Chatbots To Use
Now, if you considered all the benefits a chatbot will provide to your business you may wonder where to start and what chatbot to use.
Our #1 choice will be ManyChat which is one of the most popular chatbots out there. Setting up a ManyChat bot is visual and easy thanks to the intuitive interface and tutorials you’ll have at your disposal.
You can try a free limited version for the beginning and later switch to the subscription-based pro plan. Checkout the pricing and conditions and decide what fits you most.
Another chatbot that is worth having a look is Inboxr. It has basic features you will need but not as many as ManyChat does. Inboxr requires a one-time investment that includes future updates. You even can send feature requests to the development team and they will consider adding the features because they’re constantly improving the chatbot.
In conclusion, there are a lot of advantages of setting up a chatbot for your business. You will be able to save a lot of time and money while earning more revenue with the help of chatbots that work 24/7 and without mistakes.