Nowadays, marketing strategies that used to work a few years ago are not that effective anymore. People spend most of the time on their smartphones and laptops; that’s why marketing methods like TV ads and billboards became outdated and don’t give people the results they did before. It’s all about social media marketing now.
Companies are more likely to find potential customers on social media platforms like Facebook, Instagram, YouTube, Twitter, and so on. Therefore, social media takes the most important place in your marketing strategies. It makes a lot of sense to maintain your constant social media presence, grow following, build a relationship with your potential customers, and brand awareness among them.
Build Your Social Media Strategy
You need to keep your social media accounts active and maintain a constant presence even if it’s omnipresence. Regular postings and interactions with your potential customers will help you build brand awareness and following. It’s crucial to stay in the sight of your followers. Only this way when they need to buy a product you’re selling, they’ll think of you, not your competitors.
You can use your social media profiles to send potential customers to your sales funnels. Think through your social media marketing – promote your products in the postings on social media, give your audience more information about your offers, provide valuable content related to your niche. You’ll see that your followers will interact with the content and, if they’re interested, end up on your sales page in a natural way.
Your activities on social media help you warm up your audience to your offers. Once you have successfully created a relationship with your followers, it becomes easy to drive them into your sales funnel. To do this, you should build your social media profiles in a way that your followers are able to easily find all the information they need (e.g., link to the sales page, hot offers). Your social media marketing should be based on the principles of awareness, interest, consideration, and purchase.
Combine awareness with interest and create content for your audience that will be valuable for them. Don’t try to market your product and continuously sale. Your followers won’t instantly buy your product just because you’re offering it. You need to build a relationship and trust with your potential customers. This can be done by providing valuable content, some free offers, and interaction.
Companies are shifting to social media platforms for creating brand awareness and gaining customers because traditional marketing methods like TV ads and billboards don’t work like they used to. Use your social media accounts to gain more customers and warm them to your brand. Once you have made a connection, you can send your followers into your sale funnel that is easy to build with Clickfunnels.