If you’re building or developing your business you know that lead generation is a crucial activity to make any business run. A constant stream of leads will ensure that your business continues growing and functioning successfully. That’s why it’s important to develop and establish a working strategy to generate leads. One of the best lead generation strategies is leveraging the power of a lead funnel.
A lead funnel is similar to a sales funnel but its purpose is to collect contact information of potential customers generating leads for you. In other words, it’s a series of pages or steps that converts a person who knows nothing about your business to an interested prospect. However, a lead funnel does much more than generating leads! It not only attracts leads but also builds trust, grows your email list, builds a relationship with your list, and ascends customers up to your value ladder. But first, you need to get leads.
How Does A Lead Funnel Work?
A lead funnel consists of five simple parts: lead magnet, landing (squeeze) page, thank you page, sales page, and follow-up funnel. All of the components are important and ensure that your funnel will collect as many leads as possible. Let’s take a closer look at each of them!
1. Lead Magnet
A lead magnet is something you give away for free in your lead funnel when someone gives you their email address. You need to come up with a lead magnet that would attract your ideal customer and provide value to them. It also should be something that arouses their curiosity and interest so they are willing to give you their email address in exchange for this. A lead magnet helps to build value for your prospects. When they receive value from you for free, they’re more likely to seek out more information from us. The fastest way to create a lead magnet is to use information products although it’s not limited to this. You may find the ideas of the products you may use as a lead magnet in one of my previous posts.
2. Landing (Squeeze) Page
On a landing page, people exchange their email address for a lead magnet you’re offering. As mentioned, you should offer something valuable enough and hook your prospects with your lead magnet. Thus, they’re willing to trade their email address for it (understanding they will be contacted by you in the future).
3. Thank You Page
On the thank you page, you build trust with your potential customers by giving them what you promised. Make sure you deliver what you promised! Only if your prospects receive value from you on the first step, they’ll trust you and be more willing to purchase your other products.
4. Sales Page In Your Lead Funnel
After your leads received value from you, they are more likely to do business with you. This is the best moment to offer your product or service to them on your sales page. Including the offer in your lead funnel helps you recoup the cost of the ads and start building your customer list. In other words, you’ve already got a hot lead right in front of you so this is the best time to sell your complimentary higher-end products.
5. Follow-Up Funnel
A follow-up funnel is basically email sequences you send to the people who gave you your email address. Make sure that you provide some valuable content in those emails and not only upsell. Then in between, you may promote your products and services that you know would help your audience. Do you see how it works? You grow your email list with the help of a lead funnel. And at the same time, you can market your offers to your list without paying any advertising cost.
As you see, a lead funnel is a great way to generate leads for your business. If you aren’t using it, you’re missing out this great way acquire leads.
Now, you may think that building a funnel is something difficult and only people with technical knowledge can do this… But this is so far from being true! In fact, you can create a lead funnel for your business in under 15 minutes if you’re using ClickFunnels. It’s amazing drag-and-drop funnel building software. By the way, you can start a FREE 14-day trial and see it yourself.
Moreover, ClickFunnels released a new product called Lead Funnels. It’s an eBook which includes 114 world’s most successful lead funnels you can just “swipe” to build your list and generate leads who are willing to buy from you. Feel free to check out a comprehensive Lead Funnels review or just go and get this eBook! Having this eBook to guide you and ClickFunnels, you can build a funnel for your business and start generating leads already today!