In this review, we’ll be taking a look at Omnisend, an omnichannel marketing platform designed for ecommerce merchants and marketers.
Omnisend is primarily focused on helping online store owners grow their revenue by engaging customers and prospects over multiple marketing channels, including email and SMS.
But does this focus on ecommerce really make Omnisend the best marketing platform for ecommerce?
Let’s dive in and see if this is the case.
What is Omnisend?
Omnisend is a marketing automation platform that allows you to use several channels for seamless communication with customers via email, SMS, web push notifications, and more.
Omnisend positions itself as built specifically for ecommerce marketing, and smoothly integrates with the biggest ecommerce platforms, including Shopify, BigCommerce, and WooCommerce.
When it comes to email marketing, Omnisend comes with a large library of ready-made templates.
You can use them to create pre-branded email campaigns, along with advanced features for sending automated emails and splitting your audience into segments based on multiple qualities.
On top of that, Omnisend also provides an impressive number of third-party integrations, ranging from rewards and loyalty programs, to checkout services and shipping tracking providers.
All in all, Omnisend offers everything ecommerce marketers need to create and execute their omnichannel marketing campaigns.
Omnisend Features Review – The Best Marketing Platform for Ecommerce?
Now, let’s dive a bit deeper and take a look at the features Omnisend has on offer.
Campaigns
For email marketers, Omnisend offers a visual email builder. It allows you to easily drag and drop elements like content blocks, discounts, and products into your email campaign.
To help you save tons of time on email design, you get plenty of pre-made templates to choose from, and they all look professionally made.
In Omnisend’s email builder, you have a great deal of options for customization.
You might start off with less templates than some other marketing platforms have to offer, but you have a lot more choices in terms of the content that you can create.
For example, Omnisend offers the Product Recommender feature that is built specifically for ecommerce and lets you pull products from your online store directly into your email campaign.
You can also integrate with third party services for smart product recommendations straight to your campaigns, which helps you personalize your products even more.
On top of that, Omnisend also offers even more ecommerce-friendly features, such as gamification, unique discount codes, and gift boxes that allow your customers to earn their discounts in a more dynamic way.
If you know your way around code, you can also add videos or custom HTML to your campaigns.
Ultimately, these ecommerce features let online merchants save tons of time when creating email campaigns.
Automations
With Omnisend, you can create powerful automated workflows for your email marketing needs to boost sales while saving time.
You can also add other channels like SMS and web push notifications to the same automated workflow.
Veteran marketers can also use conditional splits and trigger splits to beef up their automation workflows.
For example, you can begin an abandoned cart workflow with email, follow up with a push notification, engage your customer the next day with an SMS discount, and then follow up with another email from there.
As soon as your customer finalizes their purchase, you can send an order confirmation notification via SMS, all from one automated workflow.
This allows you to offer your customers a seamless customer experience and give them a choice in how they want to engage with your online store.
Another important aspect to note is that Omnisend can track cart abandonment and is able to identify users when they add products to their carts or leave your store without making a purchase.
As a result, you can track and recover more abandoned carts, even if your customers didn’t reach the checkout step.
List Building Tools
If you’re into email marketing, you probably know that subscriber list building is an essential part of any ecommerce marketing strategy.
After all, it won’t matter if you can create the best and the most stunning campaigns if there’s no one to see them.
Omnisend offers features that help you build your subscriber list organically from the visits to your website.
These include:
- Signup forms to help you convert more visitors into subscribers
- Wheel of Fortune that entices your shoppers to sign up by spinning the wheel for a discount
- Landing pages, which are proven to have better conversion rates than any other type of signup form
If you already think that Omnisend is a good fit for your business, you can create a free account and explore its entire feature set by yourself.
Reporting
Omnisend offers advanced reporting features that are designed for in-depth analysis, and allow you to dive into the specifics of your campaign performance.
You can investigate every aspect of your campaign to learn what works best, and more importantly, which parts require improvement.
On top of that, Omnisend also allows you to generate customized reports based on your signup forms to get a better glimpse into who your audience actually is.
As your customers interact with your brand, you can get an insight into the devices they use, the languages they speak, their countries of origin, and more.
Audience Segmentation
Omnisend offers incredibly precise targeting options via audience segmentation to help you send the most relevant message to the right customer at the right time.
For instance, you can separate your audience segments into three main categories:
- Shopping behavior: if your customers have purchased from you in the last 30 days, added to their cart, browsed and abandoned, and so on
- Campaign activity: how your customers have responded (or not responded) to your marketing campaigns
- Profile data: whatever kind of data you have on your customers
These segments are especially useful for ecommerce marketers because they can layer them based on what they need.
For example, use profile data to target men in their 20s, then campaign activity to filter only men who have interacted with the last three campaigns, and then shopping behavior to filter only those who have made a purchase in the last six months.
Omnisend Pricing
When it comes to pricing, Omnisend offers main plans: Free, Standard, and Pro.
On the Free Plan, you gain access to all features, including email templates, automations, signup forms, reports, A/B testing and email support.
However, Omnisend branding will be displayed in your emails and other marketing materials.
The Standard Plan starts at $16 per month and adds 24/7 chat and live support as well as a personal customer success manager (from 60,000 contacts).
The Pro Plan starts at $59 per month and offers advanced reporting features, as well as priority support and lowers the starting limit to 27,000 contacts for gaining access to a personal success manager.
While the Free plan has a subscriber limit, you get to use all the features Omnisend has to offer, completely free of charge.
When it comes to paid plans, the Standard plan includes most of the excellent email features.
But if you want to take full advantage of Omnisend’s omnichannel capabilities, the Pro plan is your best bet.
Omnisend Pros&Cons
Pros:
- the best marketing platform for ecommerce businesses
- easy-to-use email builder with lots of attractive templates
- wide range of automation workflows
- smart audience segmentation features
- free plan includes access to all features
Cons:
- only available in English
- small but growing list of integrations
Conclusion
At the end of the day, if you’re looking for the best marketing platform for ecommerce, Omnisend is the right choice.
Actually, when it comes to ecommerce marketing automation, Omnisend is the leader of the pack.
With Omnisend, you get a wide range of ecommerce automation workflows, transactional emails, unique discounts, and advanced ecommerce-focused segmentation, along with automatic branding and lots of beautiful email templates to boot.
With all that said, would we recommend Omnisend to help you run your ecommerce marketing? Absolutely!
On the other hand, if you don’t run an online store, you might want to take a look at some alternatives before committing to Omnisend.
