Let’s be honest, writing successful and engaging content may be challenging. Good content should combine both what your audience wants and what will help you reach your goals. You, definitely, know your goals but what exactly your readers and prospects want? To write a good blog post you have to know what your audience wants from your content! And also know what they really hate. I’m going to share with you five mistakes you should avoid in order to write a good blog post.
1. Your blog post is too promotional
I understand that one of the main reasons you put the content out there is to attract leads. But your audience won’t tolerate content that is too promotional. Don’t forget to provide valuable information in your blog post before you explain why your audience needs your product or service. Focus on providing helpful information giving people some insights, tips, recommendations, etc. You should use your content to build a relationship with your audience but not just promote your product or service.
2. Your post is too long
A lot of people just skim through the articles looking for some relevant pieces of information for them. Most of them don’t even read a whole post or an article. Therefore, to write a good blog post which will keep your readers’ attention, make it not too wordy but straight to the point. Also, don’t forget to use subheadings to help your readers find information which is relevant for them quickly.
It occurs that blog posts aren’t the type of content people want to spend more time with. Webinars, podcasts, and videos get more engagement. So, if you’re also creating those formats of content, you may go into details there.
3. You don’t deliver what you promised
Make sure you deliver in your blog post what you claim in its headline. No one wants to feel fooled. While it’s great to get a lot of clicks because your headline is amazing, it’s more crucial to provide corresponding and valuable content to build a trustworthy relationship with your audience. That’s what will bring you loyal readers and a larger audience.
4. Your post is too high level
Don’t be too vague providing general information in your blog post to your audience. Your readers would prefer to get concrete, practical content that provides value for them. So, get specific and give your readers useful information including some examples, stats and actionable takeaways.
5. The information you provide isn’t actionable
To make sure your blog post is good, write down an action plan for your readers regarding the topic of the post. Usually, people want to consume not only some theoretical knowledge but also skills or actionable advice. Thus, show your audience where they are now, where they want to be, and how they can get there. Actionable content is incredibly useful for your readers and will get more engagement.
I hope these tips on how to write a good blog post will help you to take your content to the next level and increase the engagement of your audience. In the end, it’s all about delivering high-quality, useful information and considering your readers’ interests.
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