How To Use Zapier To Automate Your Digital Product Or Bonus Delivery

If you’ve ever wondered how you can automate processes in your business, you might hear of Zapier. Zapier is a lifesaver for entrepreneurs who want to get more things done and save time. While Zapier offers automation for 1,500+ apps, in this article, we’ll talk about how to use Zapier to automate your digital product or bonus delivery.

Here’s what we’re going to cover:

1. What is Zapier?
2. How to automate your digital product or bonus delivery with Zapier and Google Sheets
3. How you can extend your Zap
4. Conclusion

What Is Zapier?

Zapier is an automation tool that connects your favorite apps. You can connect two or more apps to automate your tasks without coding or building integrations.

Zapier is so easy that anyone can build their own workflows with just a few clicks. Moreover, it’ll save you a vast amount of time you would need doing the tasks manually.

If you don’t know yet how to use Zapier in your business, you can have a look at pre-made Zapier workflows after you log into your account for the first time. You can also select some of your favorite apps, and see the most popular Zaps for your picks. We’re almost sure that you’ll be able to find automations which you haven’t even thought of but which can save a ton of your time.

How To Use Zapier To Automate Your Digital Product Or Bonus Delivery

It can become annoying to manually confirm purchases and deliver a digital product or bonus via email to the people who bought from you or signed up through your affiliate link. And the more purchases you get (which is obviously, good), the more work is on your plate. Fortunately, there’s an easy way to semi-automate or fully automate this process.

All you need is a Google Drive and a Zapier account, both of which have free plans. Let’s walk step by step through the automation process!

1. Create A Google Sheet To Store Buyers Information

The first step is to create a Google Sheet where you’ll enter and store the data about the purchases.

If you’re promoting an affiliate product, you may be able to download a kind of transaction report. It usually contains email addresses of the people who signed up or purchased through your affiliate link. In this case, you can just copy and paste the data from your report to the Google Sheet you’ve created for the automation. Otherwise, you’ll need to enter the information about a purchase manually.

We’ll need to create at least two columns Product and Email. Every time somebody buys your product or signs up through your affiliate link, all you need to do is to enter the name of the product in the column Product and the email address of the buyer in the column Email.

2. Create A Zap

• Go to your Dashboard in Zapier.
• Connect Google Sheets with ClickFunnels (or another autoresponder you’re using) by simply choosing these apps from dropdowns.

This action means that if something happens in Google Sheets (e.g., we add a new address), it’ll execute an action in ClickFunnels. We’re using ClickFunnels in our example, but Zapier also supports other autoresponders like GetResponse, ActiveCampaign, AWeber, MailChimp, and so on.

You can check out the comparison of some popular autoresponders and read more about the autoresponder of our choice in one of our articles.

• Once we defined which apps we want to connect, we need to pick a trigger and an action. Choose New or Updated Spreadsheet Row from the dropdown on the left and Add Email To List from the dropdown on the right.

• Click Use Zap.
• The next step is to choose a Google account and a Google Sheet file. If you have your Google account connected with Zapier just choose it from the dropdown.
  
  If you haven’t connected your Google account with Zapier yet, you’ll be able to do this just on the spot by logging into your Google account. This will grant Zapier access to your Google Sheet file.
  
  After you’ve done this, click Continue.

• Choose the Google Sheet you created recently, a required worksheet, and a column.

• Click Continue, after that Test and Continue.
  This action will grab the latest data or show you an error if something went wrong.

• Choose account of your autoresponder (we choose ClickFunnels) and click Continue.
• Choose an email list you want to add email addresses to and the Email column. Click Continue.

• Click Test and Continue to make sure that the data you entered is correct. Turn on your Zap by clicking on Turn Zap On.
  From now on, every time you add an email or product in your Google Sheet, it’ll automatically trigger the Zap, and the email address will be added to your email list.

3. Create An Automation In Your Autoresponder

The last step is to set up an automation in your autoresponder for the email list you’re using. In ClickFunnels, you’d need to create a follow-up funnel that is connected with the required email list.

With the help of your autoresponder, you’ll need to send an email containing the links to or files you need to deliver to a buyer.

If you prefer video format, check out our detailed video walkthrough:

That’s the basic setup of how to use Zapier and Google Sheets to deliver your bonuses or products automatically. This automation may already be sufficient for you.

But there’s almost no limit to what you can do with Zapier. Check out what else you can do to extend and improve your zap even further!

How You Can Extend Your Zap

There’s indeed a limitless amount of options on how to use Zapier to extend our basic Zap further. Here’re some examples of what else you can do with the Zap described above.

You can add a step in your automation before adding an email to the list and validate the email address with the help of Neverbounce. Read more about why you need to validate email addresses in our recent article.

If you’re promoting ClickFunnels products as an affiliate, you can use the Google Chrome extension CF Affiliate Grabber that automatically grabs the information about your latest affiliate sales and adds them to your Google Sheet. This way, you can fully automate the delivery of your bonuses or digital products.

If you request an email address from people who want to join your Facebook group, you can use a browser extension Group Convert to automatically deliver your bonuses or email campaigns to your Facebook group members.

Using Zapier, you can also add emails to Facebook custom audiences. Imagine if you can automatically create a custom audience with all the people who signed up for the One Funnel Away Challenge through your affiliate link. When you have a suitable product that you know is valuable for the people who went through the OFA, you can create a Facebook ad that will be shown only to those people.

Conclusion

As you can see, Zapier lets you connect different applications and automate a lot of recurring tasks. This saves an immense amount of time and eliminates mistakes.

In this article, we only showed how to use Zapier to automate the delivery of your digital product. If you want to learn more about Zapier and other software useful for your business, feel free to join our Facebook group.

Share in the comments if you’re already using Zapier and automating your tasks!

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