I assume you agree that traffic is one of the essentials for every business. If you create your product, build a perfect sales funnel for it, but nobody actually shows up to explore your funnel, therefore nobody buys what you have to offer, all the effort has gone to waste. Knowing how to promote your sales funnel and drive traffic to it will ensure you have more conversion and more sales.
This post should help with promoting your ClickFunnels sales funnel by getting the word out on what you’re offering the world.
1. Promote Your Sales Funnel By Leveraging Social Media
Nowadays, social media is one of the most powerful tools to promote your sales funnel. You need to build an extensive and involved online presence and use social media platforms to promote your funnel. It’s an inexpensive way to show people the value that you have to offer.
Facebook, Twitter, Instagram, Pinterest, and other social platforms have billions of active users. That means billions of people you can easily reach and drive them to your funnel. Of course, different platforms have different audiences and requirements for the postings. Instagram, for example, is all about visual content, while LinkedIn is more about sharing your professional experience. Therefore, posting the same content on all the platforms won’t make you any good. Tailor your posts depending on the audience of the platform, and share them at the time when your audience is the most active.
You also can consider creating your own Facebook group to attract more potential customers, share valuable content with them, build a kind of bond and promote your product to the warm audience which they’ll become.
2. Write Blog Posts
Besides maintaining your presence and following on social media it makes a lot of sense to write blog posts on a consistent basis. Your content on social media doesn’t stay active for a long time. Posts in timeline go down as you add new ones, Facebook and Instagram live disappear after a certain amount of time. While social media content serves great in the short term, blog posts will promote and drive traffic to your sales funnel as long as they’re online. Make sure you include links to your sales funnel in your posts so people don’t have to look too far for what you offer.
3. Create A Podcast
While you may think that podcasts aren’t popular, around 22% of US population listen to podcasts weekly. They also may be your potential customers who prefer a different kind of engagement (they most likely don’t read blogs). If you stick with your niche, you should still be able to talk about a variety of fascinating and engaging subjects.
With a good podcast, you’ll be able to provide valuable information to your potential customers about your product/service or niche and put some personal touch on your relationship. You don’t have to push your product during the podcast. By establishing a relationship with your potential customers you increase the chance that they’ll buy from you and not your competitors.
4. Try PPC Ads To Promote Your Sales Funnel
If you have some budget to spend on marketing, you can try pay-per-click ads. The basic idea behind it is you pay a certain amount of money every time somebody clicks on one of your online ads. You’ve likely seen PPC ads as you’ve used a search engine. They often show up near the top of search results or may even be banner display ads on other websites.
Your ads, just like any other form of advertising, need to be relevant to what you’re selling and hook the audience you want to attract. The cost of a PPC ad can vary, from as low as a few cents to several dollars depending on the ad. But as soon as you figure out what ads work for you, the money you get from a converting customer makes it all worth it.
Those are the simple steps which will help you to promote your sales funnel, grow your following and therefore earn more money. Now, if you don’t know what to start with to build your authority or feel embarrassed check out “Expert Secrets” book by Russell Brunson, Co-Founder and CEO of ClickFunnels. It’ll show you the proven tips on how to build your following and position yourself as an expert in your area.