Let’s admit seeing low opening rates of your emails can be discouraging. One of the reasons can be that your emails are marked as spamб and your subscribers simply don’t see them in their inbox. In this article, we’re going to share what you can do to prevent your emails from going to spam.
That will result in higher opening rates for your emails. Therefore, your email marketing efforts will pay off more with a higher click-through rate and a number of sales. So, this topic is definitely, worth taking a look at.
Why Emails Go To Spam Instead Of Inbox
One of the big reasons your emails go to spam is that spam filtering became more rigorous.
Email service providers are doing their best to eliminate as much spam as possible. However, the spam filters aren’t 100% accurate, that’s why sometimes regular emails go to spam too.
Moreover, email service providers consider your sender’s reputation when they decide how to filter your emails. Senders with a good reputation get their emails delivered, and senders with low reputations either get their emails filtered to the spam folder or blocked.
Email service providers use a combination of factors to calculate your sender reputation, which may include:
- reputation of your IP address
- quality of your email lists
- email copy
What To Do To Prevent Your Emails From Going To Spam
You can’t fully influence the decision of email service providers on how to sort your emails. But there are particular actions you can take to decrease the chance of your emails ending up in spam folders of your recipients.
Let’s have a look at what you should consider and do to stop your emails going to spam.
Reputation Of Your IP Address
Even if you never send spam yourself, your emails could go to spam if your IP address was used by someone else for spam.
For example, if your email provider doesn’t offer a dedicated IP address on your plan, it means you’re sharing your IP address with other users. So even if one other customer sends spam, it can affect your deliverability and sender’s reputation as well.
Although popular email service providers like AWeber, ActiveCampaign, and GetResponse are taking measures to crack down on spam and shutting down the accounts of spammers as soon as they identify them, you can’t have a guarantee that you’ll share your IP address with a “decent” user.
To minimize this risk, you can choose a plan from your email provider that includes a dedicated IP address.
You can also have a look at our comparison of popular autoresponders.
Quality Of Your Email List
Another thing you can do to prevent your emails from going to spam is to keep your email list “clean” from invalid email addresses.
If you’re repetitively sending emails to non-existing email addresses, it’ll harm your sender’s reputation.
What can you do to ensure that your list doesn’t include invalid email addresses?
First of all, make sure you validate email addresses during the opt-in process. This means people won’t be able to submit an invalid address on your website, funnel, or other entry points. It’ll also protect your users from simple typos they can make while entering their email addresses.
For the validation of email addresses, you can use a service called Neverbounce. Neverbounce is offering three solutions united by one goal – make sure your emails reach your subscribers.
You can use Neverbounce for the bulk email list cleaning. Just upload any sized list and download a new clean one.
This service can also verify emails directly at the point of entry, keeping your list clean from invalid emails.
You can also automate your list cleaning by connecting your email provider to Neverbounce for daily cleaning, ensuring up-to-date data around the clock.
To ensure your email list stays clean, you can also remove email recipients from your list after long periods of inactivity. You don’t really need to have people on your list who don’t even interact with your newsletters.
Purchased or rented email lists can also be harmful to your sender reputation and deliverability.
The content of your emails also makes a difference if your emails end up in the junk folder or not.
To prevent your emails from going to spam, you should pay attention not only to a subject line of your email but also to the copy itself, links, footer, signature, and amount of images.
Your subject line should not be misleading! It’s true that the subject line of your email should evoke curiosity in your audience and make them open your email. But it no way should mislead them on the content of your email.
To make sure your subject line won’t trigger any spam filters, use a free raking tool SubjectLine to evaluate it.
Moreover, pay close attention to the copy of your email. Some words in the subject line or the body of the email trigger spam filters and lead to your emails land in the spam folder.
Here’re some spam trigger words are risk-free, special promotion, winner, free or toll-free, great offer, click here, and so on.
Avoid using too many images in the content. The best choice is 65% of text and 35% of images. You can consider putting the images on your web server and link to them from the email. This will decrease the email size and increase load speed.
Links in emails often stay overlooked because they don’t seem to be very important. Nevertheless, the links you use in emails can also affect email placement.
You should use the links only on legitimate and trustworthy domains. Some senders like to shorten their links with link shortening tools. This could be a red flag for mailbox providers as they used to see shortened links in spam emails. Spammers often use link shorteners to mask links to phishing and other malicious pages.
You can never be sure that your email lands in your subscribers’ inbox. But you can prevent your emails from going to spam if you watch your email list and what you’re sending.
If you’re curious about what sender’s reputation you have with different email service providers, you may test your email placement with Spam Checker.
It’s a free tool that allows you to check how spam filters rate your email, in which Inbox Gmail places it, and how you can optimize your deliverability.
All you need to do is to send an email to the test address provided by Spam Checker. After, 20-30 seconds you’ll receive your spam report with the tips for improving your delivery rate.
Alternatively, you can use GlockApps. It has the same principle of work but on the free plan, only 3 email spam tests are available.
While you can’t fully influence the email placement and prevent your emails from going to spam, you can take some measures and increase the chance for your email to end up in the inbox.
Getting a dedicated IP address will ensure that you’re not sharing an IP address with users who are sending out spam.
It’s worth putting some effort into maintaining a good sender’s reputation. It’s something email service providers take into consideration when deciding on your email placement. Therefore, keep your list clean from invalid email addresses and watch a copy of the emails you’re sending out.
You might consider using tools like Neverbounce, SubjectLine, and GlockApps. They will help you maintain your sender’s reputation and test the deliverability of your emails.
At the end of the day, the higher deliverability and opening rates you have, the better your click-through and conversion rates are. Therefore, don’t neglect simple measures you can take to improve the results of your email marketing efforts.
How To Prevent Emails From Going To Spam F.A.Q
How To Stop Emails Going To Spam?
While you can’t fully influence the email placement and stop your emails going to spam, you can take some measures and increase the chance for your email to end up in the inbox.
– Consider getting a dedicated IP address as it’ll ensure that you’re not sharing an IP address with users who are sending out spam.
– Keep your email list clean from invalid email addresses by validating email addresses in real-time at the point of entry. Regular clean your list from non-existing email addresses. Tools like Neverbounce can do both validation and cleaning for you.
– Watch subject lines and a copy of your emails. You should avoid using misleading subject lines and words in the body of the email that trigger spam filters. Test your subject lines with the free SubjectLine tool.
– Don’t forget to test where email service providers place your messages using GlockApps. GlockApps will let you see where your emails land and provide actionable tips for improving your delivery rate.
Why do my emails go to spam?
There’re a few reasons why your emails may be marked as spam and don’t end up in the inbox of your subscribers. Moreover, you can’t entirely affect this, but you still can take some measures to increase the chance for your subscribers to see your emails.
A few reasons for your emails to land in the spam folder are:
– your IP address was used for sending spam
– you have a lot of invalid email addresses in your email list
– you use words in the copy of the email that trigger spam filters
– the subject line of your email is misleading
– you don’t have an unsubscribe option in your email
If you’re curious about what sender’s reputation you have with different email service providers and where they place your messages, you might test your email placement with GlockApps.
How to spam test emails?
Use GlockApps to check if your emails end up in spam. GlockApps will show you where different email service providers place your messages. Moreover, you’ll get actionable tips for improving your delivery rate for every email you send.