Most likely, you heard of GDPR and know how to make your funnels compliant with it. But what about California Consumer Privacy Act (CCPA)? Do you know if CCPA applies to your business, what are the requirements, and how to actually make sure your Clickfunnels funnels are CCPA compliant?
That’s what we’re going to talk about in this article!
The California Consumer Privacy Act (CCPA) is California’s privacy law aimed at improving consumers’ privacy rights for residents of California. The law became effective on January 1, 2020, and is fully enforceable from July 1, 2020.
While CCPA gives consumers additional rights, it also puts new requirements on businesses. However, it doesn’t apply to all businesses.
Does CCPA apply to your business?
Simply put, CCPA applies if you have a for-profit business in California or work with Californian customers. Additionally, you need to meet any of the following conditions:
- you process personal information of at least 50K Californian residents per year. Please keep in mind that IP addresses are also considered personal information.
- your business makes at least half of its yearly revenue from sharing consumers’ personal information. This applies to different kinds of analytics or retargeting ads you may be using.
- your gross annual revenue is more than $25,000,000.
How to make your Clickfunnels funnels CCPA compliant?
So, if the CCPA regulations apply to your business, you may want to take a closer look at the requirements you need to meet, and HOW you can do it in your funnels.
According to the CCPA, businesses have to include specific disclosures in their Privacy Policies. These disclosures should describe what information you’re collecting, consumer rights, processing partners, purposes, and more.
Obviously, the Policy has to be complete, up-to-date, and easily accessible. Otherwise, it will be invalid.
- types of personal information that you collected, sold or shared in the past 12 months
- third parties you shared the information with
- the list of sources you collect this information from
- purposes of the information collecting and processing
- consumers’ rights and how they can be exercised.
iubenda provides attorney-level solutions to make your website/funnels and apps compliant with the law across multiple countries and legislations.
2. Notice of sale and DNSMPI link
The CCPA requires you to show a notice informing what personal information you’ll collect and for what purposes. The customers should see this notice at or before the point of the information collection on your funnel.
Additionally, your customers should be able to opt-out of the information processing. Businesses have to make the opt-out process as easy as possible for the customers by providing a “Do Not Sell My Personal Information” (DNSMPI) link.
Keeping that in mind, you have to:
- identify if a consumer is California-based
- show a notice with the necessary disclosures at the first visit of the funnel
- provide a possibility to opt-out through a DNSMPI link
You’ll be able to identify the location of the funnel visitor, display a CCPA notice of collection and the DNSMPI link, and process the opt-out requests properly.
Check out how easy and fast it is to create a CCPA compliant cookie solution and integrate it with your Clickfunnels funnels.
3. Keep your opt-out records up to date
As CCPA gives consumers the right to opt-out, it’s important for businesses to process these requests properly. Sometimes businesses even need to manually implement the opt-out request, for example, in case of the email marketing.
To take the complexity out of this requirement, iubenda offers the Consent solution and Internal Privacy Management to easily manage opt-out requests.
As you can see, iubenda allows you to meet and implement the main CCPA requirements and make your Clickfunnels funnels compliant.
We’re using iubenda to create our legal documents and are extremely happy with it. However, it’s always better to consult with your lawyer to make sure that you did everything right when it comes to the legislation.
Does CCPA apply to my Clickfunnels funnels?
Yes, the CCPA applies to your funnels if you have a for-profit business in California or work with Californian customers.
How to make Clickfunnels funnels CCPA compliant?