In this post, I’ll write about why it’s important to define your ideal customer and actually take some time to create a customer’s avatar. If you don’t pick a particular niche when you start creating your product or service, chances are quite high that you think, your offer will fit everybody. If that’s the case, you probably don’t bother to create an avatar of your ideal customer. And that’s totally wrong!
Defining who your ideal customer is, gives you focus. It allows you to know exactly what are their pain points and how your product/service may solve their problems. Therefore, you get a better understanding of what your offer should include and how you can promote it.
Now, if you target “everybody” it becomes hard to understand their needs and create an offer that will cover them. Your sales message won’t resonate with your whole audience because it will be too general therefore the conversion rate won’t be as high as possible.
That’s why it’s so important to define who is your ideal customer and create their avatar.
How To Define Your Ideal Customer
The following questions will help you to define who exactly you want to sell your product or service.
- Is your ideal customer a man or woman?
- How old are they?
- Where do they live?
- Are they married? Do they have kids?
- What’s their occupation?
- How high is their income?
- What are their hobbies?
- Define what is important to your ideal customer?
After you have the answers to your questions, here’s the fun part. Create a story around your answers and let this ideal customer come to life! Tell a story about what life is like for them, what challenges and struggles do they have, what solutions they already tried and so on. You can even give this person a name! (Let’s say it’s John).
It may feel strange to be going into so much detail. Nevertheless, by completing these steps you’ll define a very clear picture of your ideal customer. You’ll know what they like, what attracts them and speaks to them.
How To Use This Story
Now, when you have a clear vision of who your ideal customer is and defined what they like or don’t like, you should use this information in your marketing strategy.
If you don’t know what your customer would be attracted to, look at Facebook pages and websites of companies that market to John. This way you can get a great feel of his tastes.
As you create graphic materials or design your funnel think if John would like them. Same applies to postings on social media – would they be appealing to John. When you’re writing a sales copy ask yourself if it’d resonate with John. You don’t need everyone to love your offer but it should be valuable and attractive to your ideal customer.
If you want to dive deeper and learn how to find your message, build a huge following and to position yourself as an expert, you should grab a FREE copy of “Expert Secrets” by Russell Brunson. Russell Brunson who himself achieved all of this will share tips on how you can do this too.
To sum it up, you’ll do far better if you don’t market your offer to “everyone”. It only dilutes your message and your marketing. Take some time to define your ideal customer and define their avatar. Solve their problems with your offer, consider them when you create your marketing strategy and watch your audience grow.