In this article, you’re going to learn how to build quality backlinks to your website for free with just a little effort.
If you did some research about the off-page SEO, you know that in order to rank high for your keywords, you need to build backlinks from authority websites and blogs.
Fortunately, this isn’t as hard as it sounds!
All you need to do is use a service called HARO (Help a Reporter Out).
This platform connects journalists and bloggers who need opinions on different topics with people who have the required knowledge and want backlinks and exposure.
Even huge media outlets like Reuters, The New York Times, Fox News, Mashable are using the service to get sources for their articles. So you have a chance to be featured on their websites by simply submitting answers to the questions.
That’s awesome, right?
Moreover, you can use HARO absolutely for free and upgrade to a paid subscription if you need the benefits it offers.
This strategy takes some work and patience. But if you compare it with the outreach, HARO brings countless opportunities to you instead of you searching for them.
With no doubt, it’s one of the best ways of how to build quality backlinks to your website without paying a dime.
With that, let’s go to the step-by-step process of how you can get your first backlink using HARO.
1. Register As A Source
First, you need to go to the HARO website and sign up as a source.
Next, choose a free or paid plan, fill in the required information, and follow the account activation process.
You’ll get a welcome email with instructions on how to start submitting your responses.
2. Find Relevant Queries
After the registration, HARO will send you three emails every day from Monday to Friday. These emails contain queries from journalists sorted by different categories like healthcare, technology, business, finance, etc.
Your task is to go through all the queries daily and select ones that are relevant to your expertise or business.
The faster you reply to the requests the better. A lot of journalists are working under strict deadlines. Therefore, they may choose the answers they get first to finish the article faster.
As HARO is used in different niches, not all the requests you get will be relevant to you. But you can easily change the industry preferences inside your account.
Additionally, keep in mind that not all queries are equal. Not all journalists are ready to include the link to your website in their article. Not all media outlets are desirable for linking to your website.
So while going through the queries, only pick those that match your goals (build backlinks) and publish the content you don’t mind to be associated with.
3. Submit Your Response
Your response to a query is called a pitch in HARO. Usually, journalists provide detailed instructions on what they expect from the pitches. Therefore, when you create a pitch it’s crucial to follow the given requirements.
Don’t forget to do a spelling and grammar check. Sending a pitch with mistakes may decrease the chance of being featured.
If a reporter is asking for your short bio, headshot, company logo, and URL, take a moment to include everything they need.
HARO removes attachments from emails to protect reporters from viruses. So make sure you include downloadable links to the images instead of attachments.
Here’re a few tips we’re using when submitting a pitch:
- Mention the query you’re responding to in the subject line
- Use the reporter’s name and write a short introduction
- End the pitch with the call to action and mention that you’re ready to answer any further questions on related topics.
Around 25% of the pitches we submit, get featured by reporters. So if you write decent replies and stay consistent, you’ll be able to build quality backlinks to your website pretty fast.
How To Build Quality Backlinks With HARO – Final Thoughts
As you can see, HARO offers a great way to build quality backlinks from authority websites.
It’s extremely straightforward and in comparison with other strategies doesn’t require a lot of effort from your side.
If you’re ready to spend just a little bit of your time and stay consistent, you’ll be able to drastically increase the authority of your website with the help of backlinks.
Share in the comments if you use HARO to create backlinks or you prefer other strategies?