In case you’re not a graphic designer but still need to regularly deal with the creation of graphics, I have some tips to help you. I’m not a trained designer. And assume you’re not heading to the art school either. Here’s the good news… If you’re designing images for your blog posts, social media or online ads, you don’t need a degree in graphic design. You just need to wrap your head around some best practices. In this post, we’ve put together 7 graphic design tips that will help you producing awesome graphics.
1. Pick A Color Palette
One of the most important tips for the design of your graphics is that you should start with the color scheme. Beautiful designs tend to have beautiful colors, not by accident. You don’t even have to come up with your own colors. Use sites like Coolors or Adobe Color and get nice-looking palettes. Just copy hex codes and use them in your design.
2. Be Consistent With The Fonts
To make sure your design looks unified limit yourself to 1 or 2 fonts. You may use one of them for the header and another for the body of the text. It’s possible to take a shortcut even here! Use a font pairing tool to quickly and easily find the combination of fonts you’ll like. You even can check on the spot how your text will look with the fonts you’ve chosen.
Please note that not all the fonts out there are free for commercial use. This means if you’re going to use the fonts on your website, graphics you put online and so on, you need to make sure it’s allowed and, most likely, will need to buy the font. But don’t worry, here’s a list of nice-looking fonts that are free for commercial use.
3. Align Design Elements
Proper alignment makes your graphics look more professional. Even if your design elements have different sizes, the alignment helps keep them in a presentable order. If you’re using tools like Snappa or Canva, utilize grid lines to align the elements on your graphic. They automatically appear when you start dragging elements.
4. Utilize Font Variants
One of the graphic design tips I love to use is applying different fonts variations from one font “family” to my graphic. An example of a font “family” would be Open Sans. It has the basic Open Sans font and also variants like Open Sans Condensed, Open Sans Extra Bold, Open Sans Light, etc. All these fonts look different. Yet there is enough similarity between them that will make your graphics look consistent.
5. Use Lines As Dividers
Lines help to highlight the elements of your graphics and bring order to the whole design structure. They are great “separators” between various elements in the image. So, add some structure to your graphics in general and to the blocks of text.
6. Add Text On Images
When your graphic design involves putting text over an image, use this small tip – adjust the brightness level of the background image or add a color overlay. This way the background image will offset the color of the text. The text will be readable but the design will still look clean and clear.
7. Know The Purpose Of The Graphic You’re Creating
Make sure you know the function of your design and for what purpose you’re creating it. Knowing that you’ll be able to more easily come to a form of the graphics that works. You’ll better understand what elements to use and how to place them. For example, if you create a YouTube thumbnail you probably will want to create a catchy graphic using big font sizes and short text. On the other hand, you wouldn’t do this while designing a Facebook cover. So, keep in mind how you’ll use the graphic while working on it.
If you’re just starting out with the creation of the graphics, besides these graphic design tips, you may find useful another post of mine about design tools for unskilled users.
I hope these 7 graphic design tips were useful for you. Share in the comments what small secrets you use while creating your graphics!