In this article, you’ll learn what are the best social proof software tools to use on your websites and funnels to increase the conversion rate.
Social proof tools help to persuade the visitors of your page to take action based on the reviews from other customers or notifications about recent purchases of your products.
If you want to effortlessly add social proof to your pages, have a look at the list of the five best social proof tools we compiled! You’ll definitely find one that fits your needs in the best possible way.
Why Use Social Proof?
You may be wondering if social proof actually works!
People tend to copy the actions of others when they need to make any decision. Therefore, our decisions are consciously or subconsciously influenced by the choices and opinions of other people.
Your potential buyers are more likely to trust non-paid recommendations from other people than the ads from your brand. That’s why placing social proof in forms of testimonials or real-time notifications about recent purchases can drastically increase your conversion rate.
That makes social proof such a powerful marketing technique!
It definitely works and with the variety of software out there it has never been easier to apply it to your websites or funnels.
Best Social Proof Software Tools
Here’re some of the best social proof software solutions with their main characteristics and pricing. We’re sure, you’ll be able to find something that fits you!
Proof is a very intuitive and easily customizable social proof software trusted by more than 20,000 websites. It offers a seamless setup and a lot of customization options like changing the look, timing, and position of the notification.
Proof lets you split test the percentage of traffic that sees real-time notification and provides clean and beautiful analytics.
Pricing: Starts at $29/mo for the Basic Plan (1,000 unique visitors per month). On the $79/mo Pro Plan, you get access to all the features.
Provely lets you display real-time lead or sale notifications, rotate notifications, or display past sales or sign-ups. Based on the traffic volume you have on your website, you can decide which campaign type will work the best for you.
You can also customize the look of the notifications changing a template, color scheme, and frequency. Moreover, it’s possible to display only lead/sale notifications from a certain country to help tailor your social proof to your audience.
Pricing: Provely offers 3 pricing plans: $17/mo for 1 domain, $27/mo for 5 domains, and $37/mo for the unlimited number of domains. If you pay yearly, you’ll be able to save a nice amount.
Proven is an easy to use WordPress Plugin that leverages social proof to increase your conversions. It lets you show not only notifications about recent sales but also about newsletter signups from the most popular e-commerce and mailing list platforms.
You can customize the appearance of the notifications and even create sales notifications manually.
Pricing: $39/year for 1 website, $59/yr for 5 websites, and $99/yr for the unlimited number of websites.
Another social proof tool you may consider is SocialProve. The main difference of the SocialProve from other social proof software is that it offers 4 notification types.
You can show who is signed up on your website, how many people are viewing your page, how many people visited your website, and how many signed up on your website.
You can easily install it on your website even if you don’t have tech skills and customize notification to your liking.
Pricing: SocialProve is priced at $29/mo for 25,000 notifications, $49/mo for 250,000 notifications, and $199/mo for 2,500,000 notifications.
Trustpulse is another popular social proof software from Optinmonster.
This tool allows you to show notifications about any actions on your funnel including purchases, demo registrations, newsletter signups, and more.
The “On Fire” pop-ups notify the visitors of your funnel how many people took action in a given period. For example, 47 people purchased the course in the last 24 hours.
Additionally, Trustpulse lets you use targeting rules and timing controls to show social proof notifications, and track your conversion goals with the help of the built-in analytics.
Pricing: based on the set of features you want to use, you can choose from Trustpulse four pricing plans. The price of the plans varies from $49.50/yr to $299.50/yr.
On top of the features that other social proof tools have, FOMO offers wide customization possibilities.
You can use pre-made pop-up templates or change them with the help of custom CSS. Additionally, you can choose the styling for every element of the pop-up.
Template and page rules let you control what visitors see and where. Moreover, you can refine pop-ups’ settings with over 30 settings.
Also, FOMO translates notifications to 27 languages based on the location of your funnel visitor.
With the provided analytics you can measure click-through conversion, and FOMO will generate insights to help you optimize on-page conversions.
Pricing: you can test FOMO for 14 days for free. Based on the number of notifications shown on your pages per month, you can choose one of four plans, priced from $19/mo to $199/mo.
While previous tools on the list were mostly for showing notifications, Boast is all about testimonials.
Boast offers a complete testimonial collection and management platform to help you easily collect and showcase praise from customers.
You can collect video, text, and audio testimonials from your customers. Then use Boast to create an embed code to paste on your website. After that, new testimonials will automatically appear on your website once you approve them.
Pricing: starts at $16/mo for up to 10 monthly testimonials.
What Social Proof Software To Use?
As you can see, there’re a lot of social proof software tools with different features and pricing out there. You can definitely find something that fits your needs and budget.
If you want to focus on the testimonials as social proof for your customers, you probably need to go with Boast. If you want to leverage real-time notifications about leads or sales, you can choose any of the other tools from the list.