In this article, you’ll learn how to do affiliate marketing on Facebook and start earning commissions.
Facebook has a huge potential for marketers, no matter if you use it to drive paid or organic traffic to your offers. As of March 2020, Facebook has over 2.6 billion active monthly users worldwide. It means you can reach out to an enormous amount of people who may be interested in what you’re offering by just following the right strategy.
Below you’ll find a step-by-step plan showing you how to do affiliate marketing on Facebook by building genuine connections with people and without being spammy.
1. Choose A Niche
One of the essential steps on your way to success with affiliate marketing is choosing a niche and audience you want to work with.
Not all affiliate marketing niches offer equal affiliate programs and have big audiences. For example, the top 3 niches for affiliates in 2020 are Health & Wellness, Make Money Online, and Lifestyle. However, it doesn’t mean that you should go with those niches. The popularity and high demand are not the only requirements you should keep in mind.
Other criteria are your interest and knowledge in the niche. Despite some people on the internet want to make you believe that affiliate marketing is easy, it requires a long-term effort and hard work. That’s why if you choose affiliate products in your area of expertise or interest, you’ll enjoy what you’re doing in the long run.
2. Pick Affiliate Programs
The next step is to research affiliate programs and find products that will be interesting to people in your niche and will solve the issues they’re facing. While picking affiliate products to promote you may use one of the following approaches:
- choose a program with recurring monthly commissions
- sign up for a program with one-time high-ticket commissions (one-time payment over $500).
Both variants have their advantages and disadvantages. With recurring monthly commissions, you build up a passive income stream. You only need to get an initial sale and then you receive commissions on autopilot. However, recurring commissions are usually much lower. Nevertheless, after some time they may sum up to a nice monthly amount of passive income.
The biggest benefit of one-time commissions is that you need to close the way fewer sales to make a decent affiliate income. The downside is obvious – you only get the commission once. Therefore, this kind of affiliate programs will not help you build a passive income.
Some programs offer a mix of both commission types which probably is the best way to go.
After you did your research and found fitting affiliate programs, sign up for 3-5 of them.
By the way, to save some time, you may check out our list of the top affiliate programs with monthly recurring commissions.
3. Optimize Your Facebook Profile
In order to use Facebook for affiliate marketing, you may need to tweak your Facebook profile. It should tell people what you’re specialized in and drive traffic to your offers. It’ll be important later when you start connecting with new people and they’ll check out your profile.
Here’re a few tips on how to optimize your Facebook profile for business and conversions:
- For your profile picture, use your photo, not a random image, or a photo of your pet or children.
- Use your profile cover photo to highlight how you can help your potential customers or direct them to your freebie, offer, consultation call, etc.
- In the Bio section, briefly tell people about your offer and place a link to it.
- You may also use a featured image on the left side of your profile to add a call to action or point to your offer one more time.
This way you create a so-called profile funnel which is an important part of the affiliate marketing strategy on Facebook. Have a look at my Facebook profile that I use to point towards our product, CF Power Scripts.
Now, when we have everything set up the right way let’s talk about how to drive people to your profile.
4. Join Facebook Groups In Your Niche
The best way to grow your Facebook network of potential buyers is by utilizing groups in your niche. Once you picked affiliate programs and set up your profile, you can go ahead and join groups where people who may be interested in your products are congregating.
Facebook lets you effortlessly find fitting groups based on keywords you enter in the search bar. You may want to join around five groups that are related to the products you’re going to promote.
Make sure that a group has at least 1,000 members and is active. The more members a group has, and the more engaged it is, the more people you’ll be able to connect with.
Do not think that now you need to spam the groups you joined with your affiliate links! It’s not the way to use Facebook for affiliate marketing. It works much better if you try to build genuine connections with the group members.
5. Build Connections & Add Friends
You could hear the saying that people buy from those they know, like, and trust. This also applies for affiliate marketing on Facebook.
So, once you join the groups related to your niche, start building genuine connections with group members. Here’re some ways you can do it:
- If somebody in the group has a question you can help with, try to provide a solution in the comments. Helping others will position you as an expert for specific topics, so people can reach out to you if they have similar issues.
- Engage with the content other people are posting in the group. Both authors of the posts and group admins will appreciate the interaction. And that helps to build a connection with them.
- Post some valuable content in the group. Create posts that provide a solution to the most common problems people in your niche face.
When you do all of this, the group members will be curious to check out your profile. You’ll be surprised how many people go to your profile and click on the links you have there after they read your comment or post in the Facebook group.
Posting valuable content and helping other group members will position you as an authority in the field and attract more leads.
Additionally, if it’s not prohibited by the group rules, you may add 15-20 group members to your friend list daily. Reach out to them trying to connect on a more personal level or even help them if you can.
Moreover, people who accept your friend request will see the content you post on your personal profile. And of course, you’ll use it for the affiliate marketing purpose.
6. Publish Consistently
When you start connecting with people from your target audience daily and they see your posts on their newsfeed, the content you post becomes another tool to use for affiliate marketing on Facebook.
The following types of posts will attract people who may be interested in your affiliate products and positions you as an authority:
Provide your followers with the solutions for the most common issues they’re facing, share useful tips and advice, do a Facebook Live showcasing how one of the products you’re promoting can help your audience.
Share the results other people achieve with your products. This works like social proof, therefore, other people will be more willing to buy.
This type of content should only take a small part of what you’re posting. Sharing something personal, your working routine, pictures from a weekend trip, etc. makes people connect with you on a personal level and builds trust.
Publishing the right content is a crucial component of how to do affiliate marketing on Facebook. It helps your audience and lets you build relationships with them. This approach works much better than just spamming somebody with your affiliate links.
7. Lead Capture & Conversion
Now, you’re adding people to your friend list daily, engaging in the niche-related groups, and consistently publishing content on your profile. The last step is to convert the leads you’re getting from these activities to customers, and there’re a few ways to do it.
Firstly, you can continue conversations with your leads in the Facebook messenger and even close sales during the chat. Additionally, you can schedule a call with your prospect and try to close the sale during the call.
Secondly, you can create a lead or a sales funnel using a tool like Clickfunnels. A lead funnel will give you a possibility to capture the contact information of your leads (for example, an email address) in exchange for a freebie, and follow them up with an email campaign. In a sales funnel, you can not only collect the personal information from your potential customers but also sell them your products.
Once you create a funnel, you may put the link to it on your Facebook profile for people to check it out. Don’t forget to use a link-tracking software to have an overview of the link performance.
Final Thoughts On How To Do Affiliate Marketing On Facebook
This plan outlines how to do affiliate marketing on Facebook without being salesy. Facebook is one of the largest social media platforms and offers immense marketing opportunities. But first and foremost, it’s a social network. People want to connect, build relationships, and not being pitched or spammed with affiliate links.
Following the suggestions above, you’ll be able to build genuine connections, help people, but also create your affiliate income.
Have you tried any of these strategies? If there’re other ways you use to do affiliate marketing on Facebook, share them in the comments!